CASE STUDY
Geary Brewing
Incorporated in 1983, Geary Brewing is New England’s
first craft brewery in the post-prohibition era. This
innovative brewery started a craft beer movement when it
poured its flagship beer, Geary’s Pale Ale, in the winter of
1986, and since then, it has developed an extensive line of
heritage beers. The company needed help automating the
date coding of cases and reducing preprinted cartons, so it
turned to Lindenmeyr Munroe for cost-effective solutions.
CHALLENGES
Geary’s labor-intensive manual stamping of date codes on beer cases slowed production and diverted labor
resources from more productive tasks. With a proliferation of additional brands and beer formulas, more and
more custom-printed cartons were required, along with expensive plate charges, excess and obsolete carton
SKUs, and increased space requirements.
SOLUTIONS
Lindenmeyr Munroe installed MSSC Smart Jet Lite
printers on opposite sides of Geary’s outfeed conveyor to
print date codes, product names, bar codes on cases,
and twelve product packs. This workhorse affordable
printer prints on porous, semi-porous, and non-porous
surfaces and can print barcodes and logos. The
Smart-Jet® Lite is widely recognized as the market’s most
reliable, economical, and compact thermal ink jet coder.
KEY BENEFITS
The customer experienced reduced labor costs, printing
plate charges, and carton storage costs. They realized
increasedeconomies of scale in purchasing generic
cartons and better overall productivity because of a highly
reliable yet affordable thermal inkjet printer that could
meet most of their variable marking and coding needs.
